From Value of HCI
14th Americas Conference on Information Systems, August 14-17, 2008, Toronto, Ontario, Canada
This Mini-Track addresses an issue that has been skirted both by the ACM Computer-Human Interaction Community and the IS-Human-Computer Interaction Community, that is, what value do efforts in humancomputer interaction provide to the overall corporation, and what competitive advantage might the skills and activities performed by HCI personnel give to business operations? The Mini-Track is therefore looking for papers that address this larger issue not just in terms of a return on investment that might be achieved in various focused areas of HCI, e.g., web site development that brings repeat business, but also in areas such as the redefinition of business processes, the suggestion of new markets, the creation of new products and services, the capture of unique information, the building of brand loyalty, the use of service engineering that ties a product with its service infrastructure, the better management of knowledge throughout the corporation and the use of HCI in developing successful corporate strategies. Furthermore information is needed on what are the critical success factors for the management of HCI functions within organizations.
Human-Computer Interaction, because it has focused on the study of human behavior with the intent of generating appropriate designs that support the smooth integration technology with humans, is a field that is posed to move beyond that of simply running evaluation studies or investigating reasons for individual acceptance or adoption of technology. HCI is a field that has developed a myriad of methods for observing, modeling and interpreting human behavior in order to obtain technology designs and technology infrastructures that make human activities more productive and products more attractive. These same methods could apply, in the large, to corporate strategy. Similar to work in organizational behavior that has demonstrated that managing human capital appropriately can achieve productivity gains and add significantly to corporate knowledge, there exist demonstrations in human-computer interaction that illustrate that it, too, has these same potentials.
- Return on Investment for employing usability evaluation
- Cost-benefit tradeoffs in using human-computer-interaction techniques
- Case studies of the strategic use of HCI
- Case studies on and success factors for managing the HCI function in organizations
- Empirical studies of business process change introduced and enabled by HCI
- Empirical studies of web-based code that gives better customer service than competitors, e.g., recommender systems
- Empirical studies of “tagging” uses that collect useful and privately owned data
- HCI-related business models
- Recognition of emerging markets in new technologies and services based on HCI investigations